Park Path

Specific Value Breakdown

Here’s what each feature contributes in terms of real-world value:

Real-Time Availability & Wayfinding

• Reduces congestion by guiding users to available spots
• Saves time and fuel, improving user satisfaction
• Valuable for cities and universities managing large volumes

Share Rates, Hours, Policies

• Builds trust through transparency
• Reduces confusion and parking infractions
• Cuts down on customer service calls and complaints

Link to Mobile Payments

• Convenience boosts usage and compliance
• Seamless integration reduces cash handling and hardware costs
• Supports permit-based or hybrid systems (e.g., campus, events)

Customer Messaging & Alerts

• Enables real-time communication during events or closures
• Helps manage demand and maintain good public relations
• Provides emergency alert capabilities

Ad Revenue Platform

• Opens up a new revenue stream for the operator (e.g., banner ads, local business promotions)
• Hyper-local targeting = high ad relevance
• Advertisers benefit from geo-targeted placement

Integrate Traffic Updates

• Enhances usefulness of the app beyond just parking
• Encourages frequent engagement
• Supports better planning and reduces frustration